Seven West Media acquires Southern Cross Media's TV assets

Seven West Media has officially entering into a binding agreement to acquire television licences and associated assets from Southern Cross Media Group Limited.

The deal includes licences operating across Tasmania, Darwin, Spencer Gulf, Broken Hill, Mt Isa, and various remote, central, and eastern Australian markets.

Expanding the reach with new markets and digital synergy

The acquisition brings Seven closer to completing its national broadcast network.

The additional markets will complement Seven's existing reach, offering a potent mix of traditional broadcast and digital platforms.

Seven's digital arm, 7plus, will further strengthen the proposition, offering both live and on-demand content to new audiences, enhancing its overall appeal to advertisers looking for broader national coverage.

A transformational move for Seven's advertising partners

The total value of the acquisition is $3.75 million in cash, with completion slated for June 30, 2025.

The deal is expected to be immediately accretive to earnings in FY26. SWM's Managing Director and CEO, Jeff Howard, highlighted that this move is another step in the company's ongoing strategic transformation.

"Seven is Australia’s largest commercial free-to-air broadcaster, and we’re thrilled by the opportunity to bring our top-tier content to new markets," he said. "Our Phoenix total television platform will enable media buyers to seamlessly target audiences across both broadcast and digital platforms, driving greater advertising opportunities."

This acquisition brings Seven's reach closer to almost 100% of Australia’s population (excluding Riverland), providing its advertising partners with unprecedented access to both local and national audiences.

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