Seven West secures stake in Draftstars

Seven West Media has invested in Draftstars, Australia’s leading daily fantasy startup. Draftstars is a joint venture between Seven West Media, CrownBet and Fox Sports, and is the official daily fantasy sports partner of the Australian Football League.

Seven West Media has secured a 33% shareholding and will provide media support, product development and investment to further drive brand awareness and usage in an integrated media campaign across all Seven’s leading content brands.

Draftstars was founded in March 2016 by CrownBet and FoxSports and is led by CEO Matt Sanders.

Tim Worner, managing director and CEO of Seven West Media, said: “We are delighted to partner with CrownBet and FoxSports in Draftstars. Our investment builds on our strategy of leveraging the power of our media assets to scale early stage businesses. Draftstars is an exciting investment for our company and we look forward to working with them and our investment partners in driving brand awareness and engagement.”