Seven’s AFL Finals score huge audiences as Demons and Dogs dominate

The 2021 AFL Finals Series continues to be a ratings powerhouse on the Seven Network, with Friday night’s Melbourne v. Geelong match recording the biggest AFL national and capital city audience this year.

Friday night’s clash was watched by 1.3 million people nationally and 1.01 million in the capital cities.

The match was up 76% on the 2021 regular season Friday night average and reached 2.45 million people nationally and 1.87 million in the capital cities.

Seven’s Friday AFL Finals match was the #1 program of the night in 25 to 54s, #1 in its timeslot and pushed Seven to a huge 52.8% network commercial share.

On Saturday night, the Port Adelaide v. Western Bulldogs clash recorded an average national audience of 1.18 million people, up 81% on the 2021 regular season Saturday night average.

In the capital cities, 920,000 people tuned into Seven’s live coverage, up 89% on the regular Saturday night average audience. The match was the #1 program of the night in 25 to 54s, dominated its timeslot and reached 2.4 million viewers nationally and 1.8 million in the capital cities.

In Melbourne, the audience soared 119% on the regular Saturday night average audience and helped Seven win Saturday night with a 49.9% network commercial share across the capital cities.

Seven’s finals coverage to-date has averaged 1.08 million viewers nationally. Across the capital cities, it has an average audience of 834,000.