Shane Sutton to edit Who for Pacific Magazines

Pacific Magazines group publisher weekly titles Fiona Legdin has announced the appointment of Shane Sutton (left) as editor of Who magazine.

Sutton, formerly deputy editor of Who, has played a major role in the success of the title, and as deputy has an impressive track record of securing big celebrity and entertainment exclusives. Throughout his career he has held senior positions on most of the major weekly magazine brands in the country including New Idea, Famous and Woman’s Day.

Legdin said: “Shane has always impressed me with his ability to hone in on what is big and new in popular culture. Most importantly, Shane has the experience, ideas and passion to take Who to the next level. He also has the vision needed to extend the brand’s footprint, particularly on social platforms, and continue its transition to a true multi-platform brand.”

Sutton said he was delighted to be taking the reins of the title.

“I am extremely proud of Who, what it stands for, the unique position it has in the media landscape and what our talented and hard-working team has achieved under [former editor] Nicky Briger’s editorship,” said Sutton. “I am really looking forward to leading the next phase of the title's print and digital evolution.”

CEO of Pacific Magazines, Peter Zavecz, said: “With his depth of experience in print and digital, and intimate knowledge of what makes Who resonate with its audience, I know Shane will be an outstanding editor of one of Australia’s best-loved media brands.”

Sutton replaces outgoing editor, Nicky Briger, who is leaving to edit Pacific stablemate, marie claire.

Legdin thanked Briger for her outstanding contribution to the title during a period of great change in the publishing industry.

“Nicky has been a fantastic driving force on Who for the past seven years. Under her leadership, the magazine became the market leader and has won the Publishers Australia Excellence Award for best consumer cover in 2014, as well as consecutive Cover of the Year awards at The Maggies (2013-2014),” said Legdin.

“I wish Nicky well in her new role and look forward to the next exciting phase of Who under Shane’s leadership.”

Source: Pacific Magazines