Shopify and Chello unveil 'From Entrepreneur to Enterprise' in Australia
"This was the moment for the brand to step into the sun while still celebrating success in tandem with its biggest success stories."
Shopify has launched a brand campaign across Australia via independent creative agency Chello: From Entrepreneur to Enterprise.
The work is intended to showcase the e-commerce platform's capability to support a broad range of businesses, from small local entrepreneurs to large enterprises.
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The campaign, which spans the Asia-Pacific region and was recently launched in Singapore, features three Australian brands – LSKD, Petstock, and Toys “R” Us – that have used Shopify’s platform to expand their operations.
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"We worked closely with the Shopify team to go deep on recent merchant research to understand both the brand equity that Shopify had achieved with APAC chief technology Officers to date, as well as the barriers some businesses needed to overcome to make the transition to Shopify as their commerce platform," said Chello creative director, Tristan Velasco.
“Shopify has always endeavoured to put its merchants first, however this was the moment for the brand to step into the sun while still celebrating success in tandem with its biggest success stories.”
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The campaign centres around hero videos that are being distributed across digital platforms including Meta, LinkedIn, Reddit, ITNews, Spotify, Google Discovery, and YouTube.
The digital efforts are further complemented by OOH placements in key locations across Melbourne and Sydney, running through November.
In Melbourne, the campaign includes tram wraps, the 3D billboard at the corner of Flinders and Elizabeth streets, and other OOH placements along the Tullamarine Freeway. In Sydney, the campaign features bus wraps, Light Rail panels, and the Bondi Junction Super Screen.
"Shopify powers over 25% of all ecommerce in Australia, underpinned by our support for businesses of all sizes, including the demands of enterprise," added Shaun Broughton, Shopify MD of APAC and Japan.
"With more innovation, speed and reliability than any other platform, this campaign is a great reminder that leading enterprise brands like LSKD, Petstock and Toys “R” Us are using Shopify to reach new heights. When we work with retailers, there’s no enterprise too big, and no entrepreneur too small.”
Credits: Shopify APAC Regional Marketing: Ashleigh Levett Senior Digital Marketing Manager: Vivek Bharti Senior Lead, Revenue Marketing: Taylor Graham
Chello Executive Creative Director: Tristan Velasco Creative Director: Catherine Tubb Senior Account Director: Drou Angelides Senior Account Manager: Ellie Walton Senior Copywriter: Charlie Roberts Senior Motion Designer: Joel Stylis Motion Designer: Isabelle Coury 3D Modeller: Guy Robinson Senior Designer: Natalie Wong Design Lead: Chesca Ruta Finished Artist: Richard Spencer Senior Producer: Ceri Jones Production Assistant: Lauren Barrett
