Smart TV partnership brings Paramount+ to VIDAA viewers
Beverley McGarvey: "It is further testament of our commitment to investing in customer choice.”
VIDAA and Paramount have announced their partnership to bring Paramount+ to audiences in Australia on smart TVs powered by VIDAA.
VIDAA viewers in Australia now join Latin America and Canada in accessing Paramount+'s library of original content, films, live sports, and more on their smart TVs.
Beverley McGarvey, executive vice president, chief content officer and head of paramount+, Paramount ANZ, said: “Paramount+ is the fastest growing subscription service in Australia, and we are thrilled to be expanding its reach into more Australian homes by partnering with VIDAA. The partnership provides an incredible opportunity to get Paramount+ popular content, characters, and franchises to an increasingly large audience. It is further testament of our commitment to investing in customer choice.”
Yaniv Gruenwald, president of VIDAA states, “We couldn’t be more excited to be onboarding Paramount+ for our audiences in Australia. VIDAA’s focus and mission continues to be that of serving our audiences with the most diverse and highest quality content available. We are proud to offer them Paramount+'s amazing line-up of originals, movies, and live sports that will satisfy their entertainment needs."
VIDAA viewers in Australia are able to access the platform's live sports coverage, including the Isuzu UTE A-League, Liberty A-League, Emirates FA Cup, Subway Socceroos and CommBank Matildas.
Last week, Mediaweek spoke to Jules Borkent and Beverley McGarvey about Nickoledeon's move from a long-term partnership with Foxtel to completely in-house within Paramount ANZ's content portfolio.
“I love Australia,” Borkent said, speaking both about visiting the country and how the market performs on the global stage when it comes to kids’ content.
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
Borkent: “It’s almost 30 years that we’ve been in this market, we launched in 1995. It’s unbelievable how beloved the Nickelodeon brand is in this market – for a brand that has been behind a paywall for so many years, there is such a love and connectivity for the brand and our content.”
