Sparro by Brainlabs wins Veronica Maine and CUE media accounts

Sparro by Brainlabs has been appointed to manage the full media account for Australian fashion brands CUE and Veronika Maine.

The independent digital marketing agency will handle media strategy, planning and buying for both brands.

Established in 1968, CUE is known for its tailoring and contemporary designs. Veronika Maine, part of the Cue Clothing Co., is recognised for its prints, distinctive details and quality finishes.

Both brands are designed in Sydney and produced in limited quantities with a focus on durability.

Sparro will aim to drive growth and reach new audiences through a digitally led, full-funnel media strategy, supported by its data science and measurement capabilities to analyse customer behaviour, optimise media spend and strengthen brand connections.

"We were looking for a partner with a sophisticated, data-led approach that could honour the legacy of our brands while pushing us into the future," Lucia Garajova, Marketing & Digital Director at Cue Clothing Co., said.

"Sparro’s expertise in leveraging data and their transparent, digital-first approach to media buying stood out. We are excited to work closely with Sparro and drive growth for our brands."

Cameron Bryant, Co-Founder of Sparro by Brainlabs, said: "CUE and Veronika Maine are exactly the kind of iconic, ambitious Australian brands we love to work with.

"They have a clear identity, a loyal customer base, and a desire to innovate. Our teams clicked immediately on a shared vision for growth that is built on a foundation of data and measurement.”

Bryant added: “We’ve spent years building our capabilities to offer a truly integrated, digital-first approach to media. This isn’t just about buying ads; it’s about building predictive models to improve efficiency and using our measurement technology to prove the value of every dollar spent.

"We’re thrilled to apply this thinking to help CUE and Veronika Maine achieve their ambitious goals."

This appointment follows other recent Sparro by Brainlabs wins, including Ralph Lauren, Dreamworld and Metagenics.

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