beIN SPORTS launches on Prime Video after departure from Foxtel
beIN SPORTS will be the first standalone live sports channel for Prime Video locally
Prime Video has announced a partnership with beIN SPORTS, which will see the service become available to Prime members on Prime Video Channels in Australia. The move comes after the departure of BeIN Sports from Foxtel on July 1st this year.
The exit from Foxtel marked the end of a seven-year stint with the brand, and at the time, a Foxtel Group spokesperson said the decision was made “as part of our constant evaluation of programming and channels."
beIN SPORTS will launch on Prime Video Channels in the coming weeks and will be the first standalone live sports channel for the service locally.
At $14.99 AUD per month, the service with Prime Video Channels will broadcast international football, tennis, and rugby, offering over 3,500 live events per year.
“This new partnership with beIN SPORTS is an exciting step forward for Prime Video’s sports offering, and gives our customers more choice of the best live and on-demand sports, all in one place,” said Hushidar Kharas, head of Amazon Prime Video Australia and New Zealand.
“We know our Australian customers are obessed with live sport, and the add-on of beIN SPORTS via Prime Video Channels will unlock thousands of marquee events for football, tennis, and rugby enthusiasts. I cannot wait for the service to launch in the coming weeks”
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Mike Kerr, managing director, beIN Asia Pacific said "This partnership with Prime Video Channels marks a significant milestone for beIN SPORTS as we continue to enhance the sports viewing experience for fans in Australia. Through this exciting alliance, we are not only expanding our reach but also ensuring that the sports community have unparalleled access to our premium and exclusive sports coverage.
“We remain deeply committed to serving the passionate fans in the region and look forward to working closely with Prime Video Channels to reach new audiences and elevate engagement by providing a top-notch sports entertainment experience.”
