Paralympics Australia and McDonald's sign three-year partnership
Catherine Clark: "Another big step forward in lifting the profile of our incredible Australian Paralympic Team."
Paralympics Australia has signed a three-year partnership with McDonald’s Australia, as part of the fast-food chain's commitment to diversity, equity, and inclusion.
The deal marks a significant collaboration between McDonald's and the Australian Paralympic Team and is part of the brand's dedication to supporting Para-athletes aiming for success at the 2024 Paralympic Games in Paris.
The move also reflects McDonald's commitment to facilitating better access to sports for the 20% of Australians living with a disability.
Emma Napoli-Hala, McDonald’s Australia’s chief people officer, said the deal was part of the brand's “long-standing focus on diversity, equity, and inclusion.
"McDonald’s has been providing employment opportunities for people with a disability for many years, partnering with Disability Service Providers, including JobSupport, atWork, and JobCentre.”
Paralympics Australia chief executive Catherine Clark also highlighted the significance of the partnership, stating, "Joining forces with McDonald’s Australia, an organisation so many of us know and love, is another big step forward in lifting the profile of our incredible Australian Paralympic Team as they prepare for the Paris Games."
She further described the partnership as one "with immense potential", believing it to be a strong show of support for Paralympics Australia’s efforts to expand access to sports for people with disabilities.
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The Paralympic Games in 2024 is expected to be a significant event for Australian audiences, Nine's director of 9Now and programming, Hamish Turner recently told Mediaweek, the network's coverage of the games would be unparalleled with previous coverage.
“I don’t think you’ll see a Paralympics, given more focus and airtime than the Paris ones next year. It’s core to our strategy to push that and ensure we tell these stories and get people engaged with it.”
