Seven rolls out Glasgow 2026 campaign with Baker Boy anthem
The network's also revealed its athlete line-up ahead of live Games broadcast on Seven and 7plus.
The Seven Network has launched its on-air campaign for the Glasgow 2026 Commonwealth Games, featuring a new track by Australian artist Baker Boy.
The campaign promotes Seven’s coverage of the Games, which will be broadcast live and free from Friday, 24 July, across Seven and 7plus Sport.
The promo is fronted by sports broadcaster Bruce McAvaney and includes Olympic and Commonwealth Games champion Ariarne Titmus and Sunrise host Matt Shirvington.
It also features athletes including Jessica Hull, Peter Bol, Kyle Chalmers, Nina Kennedy and Col Pearse.
Campaign track
The campaign is set to Let’s Go, written by Baker Boy and DNA, comprising David Musumeci and Anthony Egizii.
The track is published by Universal Music Publishing and released via Universal Music Australia.
Baker Boy said: “I've never written a song specifically for a campaign before, so this was a new and really fun experience for me. I tapped into the idea of songs that pump me up before I jump on stage, and wanted to create something that would give all the athletes the same level of energy before their events.
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“It’s all about the journey, the underdog and taking out the gold, while brushing off the competition along the way.”
The Glasgow 2026 Commonwealth Games will air live and free from Friday, 24 July, on Seven and 7plus Sport.
