SLIK launches virtual experience to support Paralympics Australia

Independent creative agency SLIK, has launched a virtual experience for Paralympics Australia to engage fans and raise funds for the organisation. 

The newly introduced virtual stadium allows fans to explore and interact with features related to the Paris Paralympics. Users can learn about Paralympians' stories, view messages of support, watch behind-the-scenes content, browse merchandise, and observe other participants in the virtual environment.

The work builds on the previous fundraising campaign for the Tokyo 2020 Paralympics.

To ensure accessibility, SLIK collaborated with Para-athletes and consulted with usability and accessibility experts during the development process.

Paralympics Australia’s interim CEO, Cameron Murray, commented on the project: "The innovative experience brings a new level of support and engagement to fans – all while delivering essential funding for our organisation, which is vital to the sustainability of Para-sport in Australia. SLIK’s creativity, innovation and enthusiasm for the project was critical in shaping the experience."

SLIK co-founder and head of technology Kyle Bennett added: “We’ve worked hard to raise the bar for donation campaigns, turning a one way purchase process into an engaging virtual experience. We couldn't be more proud to be helping Paralympics Australia in their mission to transform lives through the power of sport.”

The virtual stadium is now open, and supporters can contribute by purchasing a virtual seat or corporate box, gaining access to the platform and its interactive features.

Earlier this year, Paralympics Australia launched a campaign through Publicis to rally support for the Australian Paralympic team ahead of the 2024 Paralympic Games in Paris.

The campaign was inspired by Paralympics Australia’s new brand positioning: Imagine What We Can Do.

It features athletes Chris Bond (wheelchair rugby), Paige Greco (para-cycling), Taymon Kenton-Smith (para-archery), Rowan Crothers, Katja Dedekind, and Ruby Storm, as they reflect on their triumphs and the challenges they’ve overcome.

See also: Paralympics Australia unveils ‘Imagine What We Can Do’ campaign via Publicis Worldwide