The Sporting News partners with DAZN to commercialise and expand content in Australia and New Zealand
Wade Maris: 'The addition of DAZN allows us to expand our network offering further, solidifying our position as a global leader in sports video.'
The Sporting News has announced a strategic partnership with global sports streaming platform DAZN and the expansion of its network.
In Australia, DAZN’s sports and entertainment content and channels generate over 8 million long-form, brand-safe streams a month on YouTube, which can now be directly targeted through contextual ad campaigns.
As part of the agreement, The Sporting News will support DAZN commercialise its content and channels in Australia and New Zealand.
"Australia is a growing focus for our business due to the sheer size and scale of consumption that we’ve built organically in the region. Rodrigo Ventosa, DAZN VP Media & Revenue strategy, said.
"As our footprint expands and evolves globally, we are thrilled to collaborate withThe Sporting News, in further commercialising the Premium DAZN Video sports offering globally. The Sporting News’ market knowledge and expertise in driving premium video sales will be crucial in maximising the value of our offering."
The Sporting News Executive Vice President ANZ, Wade Maris, said: “The addition of DAZN allows us to expand our network offering further, solidifying our position as a global leader in sports video, whilst complementing our growing streaming offering with the popular NFL League Pass, DAZN Group, beIN SPORTS and the NBA League Pass in Australia.”
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The DAZN partnership follows The Sporting News’s agreement with beIN SPORTS for the commercialisation of its SVOD, website and social sports offering.
beIN SPORTS is the destination for international football, tennis, and rugby enthusiasts, offering over 4,000 live events per year, including a wide array of live and on-demand football content, like LaLiga, Serie A, Bundesliga, English Football League with events like the Carabao Cup and the Championship, lus Scottish Professional Football League, Africa Cup of Nations, and more. Fans can catch thrilling tennis events, encompassing the ATP and WTA tours, Davis Cup and Billie Jean King Cup in Australia.'
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Top image: Wade Maris
