Spotify Advertising launches global measurement service, Spotify Ad Analytics

Spotify has announced the launch of Spotify Ad Analytics, their free solution to help advertisers and agencies measure the impact of their ads at every stage of the marketing funnel. 

The new service comes with a set of measurement tools and first-party measurement solutions across podcasts and music that is tuned to help advertisers better understand the impact of digital audio investments on Spotify and beyond. 

Spotify Ad Analytics offers:

• Access to a suite of Spotify's 1P measurement solutions at no charge - whether advertisers are looking to drive branding or performance, or buying any ad format across podcasts or music on Spotify. 

• Reporting for Spotify Brand Lift through this centralized dashboard for advertisers to evaluate ad recall, awareness, and consideration. 

• Access to online attribution and conversion lift reporting, powered by the Spotify pixel, allowing advertisers to understand if consumers heard an ad and then took an action, regardless of where they’re running their audio campaigns.

• A global measurement service that Spotify advertisers have direct access to in 11 markets: Australia, Brazil, Canada, France, Germany, Italy, Mexico, New Zealand, Spain, the United Kingdom, and the United States.

Advertisers like Grammarly and Shopify were early test partners of Spotify's expanded pixel capabilities and saw positive results, as they tapped into targeted audio tactics on Spotify to drive online conversions. 

“As more marketers leverage digital audio in their marketing strategies, it’s imperative that we offer superior measurement solutions so they know how their campaigns are driving real impact for their businesses,” said Spotify’s Per Sandell, VP, product.

“With the launch of Spotify Ad Analytics, we’re making it easier for our customers to access more full funnel measurement solutions to unlock greater impact globally. The introduction of this new service is a critical step to proving that Spotify is not only a destination to align your brand with culture, but it's also a place to achieve your marketing goals and business outcomes.”