Starcom appoints chief growth officer and national head of planning
Scott McCaffrey is a new appointment, while Jacqui Purcell is promoted after returning from maternity leave.
Starcom has appointed Scott McCaffrey as chief client and growth officer and promoted Jacqui Purcell to national head of planning.
As part of the executive leadership team, McCaffrey will be responsible for identifying and presenting solutions that align with prospective clients’ business objectives, alongside leading the agency’s senior client leadership team.
On McCaffrey’s appointment, Nick Keenan, Starcom CEO, said: “Scott joins Starcom Australia with over 20 years’ experience in client service excellence and driving growth strategies in media communications.
"His strategic vision perfectly aligns with our agency values, and his extensive background in brand and media strategy will be instrumental to our team. I have every confidence that Scott's leadership will inspire us to reach new heights and unlock exciting opportunities for Starcom Australia.”
Speaking of his new role, McCaffrey added: “I am delighted to join a team that truly believes in the power of our new strategic positioning of ‘Move People, Move Business’. I'm excited to evolve our client relationships, infusing them with empathy, innovation and a shared commitment to transformative growth.”
Purcell is stepping into the newly-created role of national head of planning, following her return from maternity leave. She has been promoted from her previous position as client services director with the agency, during which she led the Metcash, Visa, and Subaru accounts.
On Purcell’s promotion Keenan added: “Jacqui brings a wealth of experience to the table, having led planning capabilities in craft leadership roles prior to joining us at Starcom Australia.
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"She will collaborate closely with our client teams to enhance our media planning capability and ensure we're delivering comprehensive media plans aligned with our client's objectives and budgets. We’re so excited for Jacqui's return and can’t wait to see her invaluable contributions to our team nationally.”
Purcell said: “I'm extremely excited to return to Starcom Australia and continue to build on the momentum they have created in the data-led planning and product space.”
