Starcom Australia re-appointed to Metcash account

Food, liquor and hardware supplier Metcash has re-appointed Starcom to its media strategy, planning and buying account in Australia.

Effective immediately, the re-appointment is inclusive of brands IGA, ALM, Independent Hardware Group, and Total Tools and signifies an extension of the 15-year partnership between Starcom and Metcash.

Starcom chief executive officer, Nick Keenan, said: “We’re incredibly proud of our long-standing partnership with Metcash, which has some of the most iconic brands and one of the biggest retail footprints across Australia.

“We’ve delivered some amazing campaigns over the last couple of years and importantly contributed to strong business growth. We look forward to continuing to activate our People Powered Growth proposition for Metcash.”

The news comes after an announcement earlier this month that TPG Telecom had named Starcom as its media agency across the Vodafone, TPG and iiNet brands. The decision was made following a comprehensive, four-month review process.

Andrew Bagot, head of media at TPG, said: “We have had a very positive relationship with Wavemaker over the last seven years and thank them for their excellent service and support for our business.

“We would also like to thank all agencies that participated in our RFP process, for their input and excellent responses,” he added.

See Also: TPG Telecom appoints Starcom as its media agency