Starcom Australia reappointed to lead P&G and Bega Group

Starcom Australia has announced it has been re-appointed to lead the media strategy, planning and buying accounts in Australia for personal care and consumer products company P&G and FMCG giant Bega Group.

The re-appointments, effective immediately, are an extension of the long-time partnerships between Starcom Australia and the businesses, with Bega Group now a client for 17 years and P&G for the past six years.

Key objectives for the companies in their work with Starcom are to increase penetration, revenue and share growth, with the two businesses looking to improve brand salience and relevance in the market.

Starcom’s remit also includes providing eCommerce solutions for both P&G and Bega Group.

Nick Keenan, Starcom chief executive officer, said: "We are incredibly proud of the work we deliver for our clients through our People Powered Growth positioning and there is no better proof point than the longevity of our key clients.

"P&G and Bega Group are some of the biggest global and Australian brands, and there is more than 20 years of partnership history between Starcom and these businesses.

"We are proud to be their ongoing partners and look forward to continuing to deliver brand and business growth." Keenan added.

This comes after Starcom Australia welcomed the appointments of Marcus Morris in Melbourne and Sam Down in Sydney as client services directors last month.

Morris joins the agency bringing extensive experience working in agencies and for media businesses in client lead, strategy and planning roles, including most recently as group business director for the Seven Network.

Meanwhile, Down joins Starcom Australia as a maternity leave cover, bringing with him over a decade of industry experience in client service roles, including most recently as a client partner for a media agency.

See also: Starcom welcomes Marcus Morris and Sam Down as client service directors