Steve Yurisich appointed as Merkle chief growth officer ANZ

Merkle has announced the appointment of Steve Yurisich as chief growth officer, ANZ.

Yurisich joins the Dentsu company from Accenture Interactive where he was chief growth officer, ANZ, and led the Industry and Experience Architect teams across the region.

His extensive experience covers digital strategy and delivery, and he has been a key figure in establishing new business units and major digital transformations for clients across a diverse range of industries and markets – for each, creating significant business value.

Yurisich remit encompasses growth practice, including developing and executing the strategies and frameworks necessary to strengthen net-new and organic growth at scale, partnership alliances, industry programs and connectivity to how Merkle goes to market and its marketing activities.

He joins the company in March and will be part of Dentsu’s new executive talent line up which includes Chris Bower solutions CEO, Kirsty Muddle creative CEO and David Halter chief strategy and growth officer for the group.

Yurisich's appointment follows the Dentsu company's appointment of John Riccio as CEO earlier this month.

Angela Tangas, Dentsu ANZ CEO, commented on the appointment: "With Steve’s track record of driving large scale digital transformation and meaningful growth for clients by fusing creativity, strategy and technology, joining our team will enhance how we empower brands to create distinctively better customer experiences as the leading Customer Experience Transformation partner.

"Steve is passionate about creating a positive workplace culture by growing and leading diverse teams that are focused on great client outcomes and we are looking forward to the immediate positive impact he will have on our business," she added.

Yurisich said on his new role: "I believe the ANZ market is at an inflection point and clients are able to build distinct competitive advantage through differentiated customer experiences that deliver on their brand promise.

"I am thrilled to be joining such a dynamic and talented team and am excited to work with our clients to do some amazing things," he added.