Stone & Wood's 'Afternoon Delight' reboot lands
Paul Tansley: 'We've had a lot of fun bringing this idea to life'.
Stone & Wood has reworked the 1976 hit “Afternoon Delight” for its biggest campaign yet, tapping an unexpected trio - New Zealand Māori actor-musician Troy Kingi, surfer-artist Jaleesa Vincent and in-demand drummer Patrick Rogers - to bring the track to life.
The song is accompanied by a three-minute music video, filmed in the Stone & Wood heartland of Byron Bay.
Produced by Monster Children Creative and directed by award-winning filmmaker Hamish Bennett, best known for his film Uproar, the video captures the laidback rhythm of long summer afternoons.
Known for his sensitive, character-driven storytelling, Bennett captures Kingi, Vincent and Rogers in a car, by the ocean, contemplating some of life’s biggest topics - surfing, Rubik’s Cubing, and tap dancing.
The trio recorded earlier this year, putting a fresh spin on the anthem, making it more about beers with mates on the beach than quick afternoon flings.
Kingi, a multi award-winning musician, actor, and storyteller hails from Rotorua and Te Kahai. Famed for his ambitious 10, 10, 10 project (10 albums in 10 genres in 10 years) alongside film roles in Hunt for the Wilderpeople and Mt Zion, he is a prolific songwriter and collaborator, providing the smooth lead vocal and guitar on “Afternoon Delight”.
Meanwhile, Vincent is a fearless surfer, musicians, and creative from the Sunshine Coast, and is the front woman for cabaret punk band Cupid & the Stupids.
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She also created the first-ever surf musical, Juju The Surf Musical. She brings her guitar skills and dreamy backing vocals to the song.
Joining them is Rogers, one of Australia’s most in-demand drummers, driving the rhythm for Ruby Fields, Adam Newling, Lazywax, Warbaby, Dylan Wright, and more. He brings the perfect relaxed beat and deadpan brilliance to “Afternoon Delight”.
A surf mix
The campaign blends film, music, beer and place into a portrait of summer. It’s about slowing down, reconnecting and celebrating those fleeting moments that make the season, drives along the coast, laughter with friends, ocean swims and a cold beer at sunset to end the warm day.
Paul Tansley, head of strategy and creative for craft and premium beer at Lion, said: “We’ve had a lot of fun bringing this idea to life. It’s an iconic, feel-good song that captures the relaxed Stone & Wood occasion and just makes you want to get together with friends to catch up over a beer.”
