Storyation is appointed as the content marketing agency for Best Gift Group

Storyation has been appointed as the content marketing agency for Best Gift Group, the hospitality marketing and gifting brand, following a competitive bid.

The agency's appointment is a first for Best Gift Group, with a focus on building out its digital content across a range of owned, earned and paid channels, as well as commercialising content assets and creating paid partnerships with other brands.

Storyation's first priority is to elevate the Group’s Best Restaurants content program into a more emotive and distinct offering, with a rigorous data-led content and commercial strategy at the core of its remit.

Rajneen Arora, Best Gift Group’s chief executive officer, said: "Storyation’s ability to bring together data insights, strategic thinking and identify commercial opportunities impressed us from the outset.

"As Best Gift Group looks to reassert Best Restaurants as a leading provider of food content, it's imperative we have an agency team who understand the value of audience insights to develop niche food and restaurant-related content."

Andrés López-Varela, Storyation’s general manager said: "The dedication that Best Gift Group has to developing unique digital and social content and its aspiration to be a category leader is why our team wants to work with them.

"Brands that combine the clarity of data insights with the audience-led flair of journalistic storytelling are best placed to create content that builds engaged audiences and converts more customers. We’re beyond excited to get to work on delivering this type of content for Best Restaurants and its audiences."

Last year, News Corp Australia announced new leadership appointments to the specialist content agency.

The new appointments followed the decision of co-founders Mimi Cullen and Lauren Quaintance to depart the business, back in September.

The agency is beng led by general manager, Andrés López-Varela, and newly appointed commercial director, Simone Aquilina. 

See also: News Corp’s Storyation appoints new leadership team