Super Bowl ads of 2024: Squarespace, Uber Eats, Mountain Dew, BMW, BIC

Advertising's annual extravaganza, the Super Bowl, has launched some of the most highly anticipated ads of the year. This year advertisers are investing an average of US$7 million to air a 30-second commercial, as they vie for their share of attention from audiences across the globe.

Last year, around 113 million viewers tuned in the United States tuned in to witness the Kansas City Chiefs' victory over the Philadelphia Eagles in Super Bowl LVII, according to Nielsen. This places the game as the second most-watched Super Bowl ever.

According to nfl.com, over 56 million viewers worldwide watched the Kansas City Chiefs secured a 38-35 win against the Philadelphia Eagles. This marked a 7% uptick from the previous year, indicating a growing international enthusiasm for the NFL.

Here's the list of Super Bowl ads so far set to air during one of advertising's (and sports') marquee events:

Hello Down There by Squarespace (directed by Martin Scorsese)

[embed]https://www.youtube.com/watch?v=xp5v3-3Hc-E[/embed]

See also: Martin Scorsese makes Super Bowl debut directing ‘Hello Down There’ campaign for Squarespace

Don't Forget Uber Eats by Uber Eats

[embed]https://www.youtube.com/watch?v=s4uxGe7gU5I[/embed]

[embed]https://www.youtube.com/watch?v=0LXSb0PQ6HQ[/embed]

See also: Did Uber Eats just win the Super Bowl?

Having a Blast feat. Aubrey Plaza by Mountain Dew Baja Blast

[embed]https://www.youtube.com/watch?v=pAdDi6G74mc[/embed]

Talkin Like Walken (ft. Usher) by BMW

[embed]https://www.youtube.com/watch?v=sfB-glrgn5o[/embed]

EZ Reach: The Most Borrowed Lighter by BIC

[embed]https://www.youtube.com/watch?v=JB35g7cllPs[/embed]

The Union feat. Addison Rae by Nerds

[embed]https://www.youtube.com/watch?v=-kI-vfyl2mo[/embed]

Doctor on the Plane by Drumstick

[embed]https://www.youtube.com/watch?v=1Lr4MRaOxhk[/embed]

See also: Andy Allen fronts Peters Drumstick Clean Up Australia Day campaign via Sick Dog Wolf Man & Wired.Co

Mr. P by Pringles

[embed]https://www.youtube.com/watch?v=aYvDdZZ_FQU[/embed]

Dareful Handle by Toyota

[embed]https://www.youtube.com/watch?v=fQ7Az_7pzDM[/embed]

Not Social Media by Snapchat

[embed]https://www.youtube.com/watch?v=ALLYEFV9Gps[/embed]

Your everyday AI companion by Microsoft Copilot

[embed]https://www.youtube.com/watch?v=SaCVSUbYpVc[/embed]

Gift mode by Etsy

[embed]https://www.youtube.com/watch?v=cXT8JgdvCHc[/embed]

Life is a Ball by Lindt

[embed]https://www.youtube.com/watch?v=Neul4wINfUQ[/embed]

The Twist of an Oreo Could Change Everything by Oreo

[embed]https://www.youtube.com/watch?v=H3EsFtUCOno[/embed]

Yes! by Reese's Caramel Cups

[embed]https://www.youtube.com/watch?v=sOH23Pup6AQ[/embed]

Tina Fey books whoever she wants to be by Booking.com

[embed]https://www.youtube.com/watch?v=5UiFkOJoP-8[/embed]

All the Ads by DoorDash

[embed]https://www.youtube.com/watch?v=SZIkEK8v1b0[/embed]

The Wait is Over by Popeyes

[embed]https://www.youtube.com/watch?v=zo8PQgark7c[/embed]

Old School Delivery by Budweiser

[embed]https://www.youtube.com/watch?v=8C4DNSV3IRE[/embed]

That T-Mobile Home Internet Feeling by T-Mobile

[embed]https://www.youtube.com/watch?v=YVeCwSWNLrM[/embed]

Love Triangle by Starry

[embed]https://www.youtube.com/watch?v=1xA7ENrLtUw[/embed]

Picklebabies by E*TRADE

[embed]https://www.youtube.com/watch?v=JjLr4bdLPIs[/embed]

Hold My Oikes by Oikes Yogurt

[embed]https://www.youtube.com/watch?v=z-FU2UXF8PM[/embed]

Super Bowl File by TurboTax

[embed]https://www.youtube.com/watch?v=WwTZV0nHiIs[/embed]

Bathroom break by Opendoor

[embed]https://www.youtube.com/watch?v=UUcTsUXPXAU[/embed]

Chill Train by Coors Light

[embed]https://www.youtube.com/watch?v=9AdTgAfCyhU[/embed]

That’s Suspicious… by NYX Cosmetics

[embed]https://www.youtube.com/watch?v=6wg0IM7as34[/embed]

Extraterrestrials by Apartments.com

[embed]https://www.youtube.com/watch?v=1MXYI3ZKLqQ[/embed]

Unleash The Dragon feat. Sir Anthony Hopkins by STōK Cold Brew

[embed]https://www.youtube.com/watch?v=r7jpCZ1ju9I[/embed]

Like a Good Neighbaaa feat. Arnold Schwarzenegger & Danny DeVito by State Farm

[embed]https://www.youtube.com/watch?v=p8ZYgb8Osek[/embed]

In e.l.f we Trust by e.l.f Cosmetics

[embed]https://www.youtube.com/watch?v=kjVf8ptmDmk[/embed]

Hard Knocks: A Dove Big Game Film by Dove

[embed]https://www.youtube.com/watch?v=g0D5MU6_0n0[/embed]

Born to Play by NFL

[embed]https://www.youtube.com/watch?v=7glIC7OaIro[/embed]

Tom Has Won Enough by BetMGM

[embed]https://www.youtube.com/watch?v=f1cPVuT8q_w[/embed]

Can’t B Broken by Verizon

[embed]https://www.youtube.com/watch?v=r7jpCZ1ju9I[/embed]

Here’s to Science by Pfizer

[embed]https://www.youtube.com/watch?v=fwvjimuwVyY[/embed]

Mr. T in Skechers by Skechers

[embed]https://www.youtube.com/watch?v=6zolFHbtEew[/embed]

Sir Patrick Stewart Throws a Hail Arnold by Paramount Plus

[embed]https://www.youtube.com/watch?v=-J6aRXGaCQI[/embed]

DunKings feat. Ben Affleck, Matt Damon, Tom Brady, Jack Harlow, Jennifer Lopez, & Fat Joe by Dunkin'

[embed]https://www.youtube.com/watch?v=Ve2miT5iF2M[/embed]

Javier in Frame by Google Pixel

[embed]https://www.youtube.com/watch?v=wYPTZIFQoDQ[/embed]

Perfect 10 by Kia

[embed]https://www.youtube.com/watch?v=OU7BJc96lI4[/embed]

Dina & Mita by Doritos Dinamita

[embed]https://www.youtube.com/watch?v=qQJyZseER6I[/embed]

CeraVe with Michael Cera...Ve by CeraVe

[embed]https://www.youtube.com/watch?v=DwOpQHeWo4c[/embed]

Now that is worth celebrating by Homes.com

[embed]https://www.youtube.com/watch?v=hVFB6FyPltE[/embed]

Easy Night Out by Bud Light

[embed]https://www.youtube.com/watch?v=Cl--5P79iRs[/embed]

The Future of Soda is Now by Poppi

[embed]https://www.youtube.com/watch?v=kwUJq0DA0xo[/embed]

Mayo Cat by Hellmann's Mayonnaise

[embed]https://www.youtube.com/watch?v=aUnKqXTSJWU[/embed]

The M&M’S Almost Champions Ring of Comfort by M&M's

[embed]https://www.youtube.com/watch?v=9UBWFIArQxs[/embed]

Mullets by Kawasaki

[embed]https://www.youtube.com/watch?v=Vpg2xfdbP8E[/embed]

Making Memories on the Water by Bass Pro Shops

[embed]https://www.youtube.com/watch?v=ubSnD737JaM[/embed]

Running of the Beer Ads by Miller Lite

[embed]https://www.youtube.com/watch?v=RQ_cNKCUG4Y[/embed]

Field of Fake by BODYARMOR Sports Drink

[embed]https://www.youtube.com/watch?v=BdLNdYe4pRQ[/embed]

Superior Beach by Michelob ULTRA

[embed]https://www.youtube.com/watch?v=88tPE7AAUxM[/embed]

Migration by YouTube TV

[embed]https://www.youtube.com/watch?v=NBuB85VsZfI[/embed]

The Future by CrowdStrike

[embed]https://www.youtube.com/watch?v=BEkziTXz9Js[/embed]

An American Love Story by Volkswagen

[embed]https://www.youtube.com/watch?v=BjLzH8qj0gQ[/embed]

Believing is Everything by United Airlines

[embed]https://www.youtube.com/watch?v=U3g8AT8NRwM[/embed]

See also: The Taylor Bowl: What brands and advertisers can learn about the power of Taylor and her Swifties at the Super Bowl

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Top Image: Aubrey Plaza