Sussan Group appoints AMPR to lead PR across Sportsgirl, Sussan and Suzanne Grae

AMPR Group has been appointed by Sussan Group, the owner of Sportsgirl, Sussan and Suzanne Grae, to lead PR activity across the fashion group.

The partnership will spotlight Sussan Group’s focus on sustainability, community programs and inclusive leadership, alongside its retail operations.

With more than 80 years in the market, Sussan Group is increasing its investment in responsible fibre sourcing, garment reuse and upcycling, as well as grassroots initiatives supporting women and families. The group is also continuing to build a people-first culture designed to foster inclusivity and career growth.

The women-led Australian business has flagged further investment in sustainability and social impact initiatives as it moves into 2026.

“For us, success is about more than results,” said Rebecca Hard, Group Retail Chief Executive Officer at Sussan Group.

“It’s about how we care for our people, uplift our communities, and protect the planet. As a business led by women, for women, we are proud to ensure our environmental and community initiatives reflect who we are, and we look forward to sharing that story with Australians nationwide.”

Sarah Gale, Executive Director at AMPR Group, said: “We’re thrilled to partner with a business that understands fashion is more than style, it’s a platform for positive change."

“Together, we’ll amplify the stories that matter most to consumers and communities and hopefully inspire other brands to follow suit.”

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