Sydney Airport unveils one Australia’s largest ad wraps

• New large-format building wrap unveiled at the T1 International car park
• Sydney Airport partners with global large-format advertising specialists Wideopen Platform to deliver new media opportunity

Sydney Airport has partnered with large-format outdoor innovators Wideopen Platform to unveil one of Australia’s largest advertising building wraps across the Western face of the T1 International multistorey car park.

Sydney Airport general manager for retail Glyn Williams said the new wrap spanning 1,957sqm delivers another significant media opportunity for advertisers at Australia’s gateway, beyond the existing portfolio.

He said: “We’re excited to deliver an engaging platform for Australian and international brands to tell their story to a large and diverse audience. This is a prominent location, visible to all those travelling in and around the airport precinct.

Wideopen Platform managing director Tomer Cohen said: “We’re extremely excited about our partnership with Sydney Airport and bringing our large-format outdoor media solutions to the Australian market.

“We provide brands with an opportunity to cut through the clutter, delivering relevance and undeniable impact.”

Sydney Airport’s new large-format building wrap can be viewed from the Southern approach to the T1 International terminal from the M5 and Marsh Street.