Taboola expands AI-powered bidding tech to all advertisers

Taboola has expanded the availability of its performance advertising-focused bidding technology, Maximize Conversions, to all advertisers.

The AI-powered technology, designed to optimise marketing objectives within advertisers’ budgets, automates the manual bidding process for campaigns.

Previously, access to Maximize Conversions required advertisers to use Taboola’s specific conversion tracking methods and tools. With this update, the technology is now available to all advertisers, regardless of how they set up their campaigns.

Adam Singolda, CEO and founder of Taboola, commented on the expansion:

"We’re continuing to make it easier for advertisers to succeed on Taboola," he said.

"The massive adoption we’re seeing from Max Conversions makes it clear that advertisers like the tech, and most importantly it works for driving results for performance campaigns.

"We’re seeing 70% of advertisers use it, and keep using it. Today, we’re giving thousands more advertisers the ability to tap into this AI-powered technology."

According to Taboola, advertisers who have adopted Maximize Conversions include companies such as Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey, and Opel Turkey.

The company reported a 100% increase in campaigns launched with Maximize Conversions in the second quarter of 2024 compared to the previous quarter.

This development follows the recent launch of Taboola for Audience, another AI-powered technology designed to help publishers drive more traffic by combining AI-powered personalisation capabilities into a unified audience development platform.

In July, the ad tech company, which specialises in powering recommendations for the open web, signed a deal with Apple to power native advertising within the Apple News and Apple Stocks apps.

As part of the agreement, Taboola will be listed as an authorised advertising reseller for Apple, allowing it to sell and resell advertising on Apple’s apps.

See also:
Taboola for Audience tool uses AI to help publishers drive traffic
Taboola inks global deal with Apple to power native advertising

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Top Image: Adam Singolda