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Anna Tracey

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Martha Stewart encourages whole body deodorant in new Rexona campaign
Creative

Martha Stewart encourages whole body deodorant in new Rexona campaign

Rexona and Thinkerbell enlist Martha Stewart for the cheeky launch of a whole body deodorant product aimed at all areas beyond the armpits.

by Mediaweek AdminJul 29, 2025

Rexona sniffs out new market as it launches whole-body deodorant
Agencies

Rexona sniffs out new market as it launches whole-body deodorant

Elizabeth Gulliver: 'This campaign highlights how bold and creative media can not only connect with consumers but bring them in on the joke!'

by Alisha BuayaJul 15, 2025

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