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Orchard launches new experimentation practice, taps ex-EssenceMediacom director to lead
Agencies

Orchard launches new experimentation practice, taps ex-EssenceMediacom director to lead

Dan Taylor: 'We’re taking hunches and hypotheses and turning them into clear, testable pathways to growth. It’s innovation with guardrails and we’re seeing incredible results.'

by Alisha Buaya – Jul 3, 2025

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