Australian Red Cross Lifeblood
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Lifeblood launches 'Unlikely Version' campaign with M+C Saatchi
This activation brings together music and personal stories to highlight the life-saving impact of donations.
by Vihan Mathur – Mar 3, 2026

Lifeblood unveils Life Is The Reason brand platform via M&C Saatchi Group
Emma Robbins: "It's a campaign that makes you stop, think, and realise that whatever your reason, you have the power to save lives."
by Alisha Buaya – Sep 27, 2024

Lifeblood appoints M&C Saatchi as creative behaviour change agency
Michael McEwan: "There are motivations to be found, myths to bust, and barriers to overcome to shift that positive change in behaviour."
by Alisha Buaya – Jul 9, 2024
