Tag
Avril Lavigne
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Agencies
Allianz on emotional customer reaction to Flight of the Finch campaign
Laura Halbert: 'We were very aware our industry often leans heavily on rational messaging and that is one of the reasons we are so proud to have taken a bold, emotionally resonant approach.'
by Alisha Buaya – Jun 30, 2025

Agencies
Allianz launches 'Care You Can Count On' brand positioning via Howatson+Company
Laura Halbert: 'With a bit of guts, magic and Avril Lavigne, we used storytelling to lift the brand into fresh space in the insurance category.'
by Alisha Buaya – May 19, 2025
