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Craig Spence

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'We are tearing up the rule book and engaging new audiences': IPC's Craig Spence on winning global fans through TikTok ahead of the Paris Paralympics
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'We are tearing up the rule book and engaging new audiences': IPC's Craig Spence on winning global fans through TikTok ahead of the Paris Paralympics

Plus: Shift 20 Initiative's Priya Addams Williams and the creator behind the clips, TikTok Tony.

by Alisha Buaya – Aug 26, 2024

Mediaweek
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