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Optus appoints Accenture Song Media and Droga5 to media and creative accounts; drops UM as media agency
Agencies

Optus appoints Accenture Song Media and Droga5 to media and creative accounts; drops UM as media agency

UM Australia CEO called industry 'speculation and rumour' throughout pitch process 'disheartening' and that it 'created an environment of uncertainty and unnecessary pressure.'

by Alisha Buaya – Jun 3, 2025

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