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Florian Vaissiere

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'A real positive for advertisers' and 'strong and compelling': Media buyers on new programming and innovative tech at the Paramount upfronts
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'A real positive for advertisers' and 'strong and compelling': Media buyers on new programming and innovative tech at the Paramount upfronts

Mediaweek get the thoughts and opinions of Elizabeth Baker, Florian Vaissiere, Nicola Barnes, Will Chapman and Justin Arlt after the Paramount upfronts.

by Alisha Buaya – Sep 18, 2024

Mediaweek
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