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Future of Media Forum

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Key industry leaders address in-housing vs. agency debate at the Future of Media Forum
Events

Key industry leaders address in-housing vs. agency debate at the Future of Media Forum

Sian Whitnall: 'We’re seeing more programmatic efforts being brought in-house, especially as brands seek to leverage media as a revenue stream.'

by Emma Shepherd – Mar 14, 2025

Mediaweek
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