Harry Preston
Showing 1 - 5 of 5 results
MBCS sets new approach with Head of Creative Strategy and Ideation hire
Harry Preston: 'His modus operandi is creative thinking grounded in influence, storytelling and cultural impact, rather than just channels.'
by Alisha Buaya – Jul 21, 2025
Balancing AI and human creativity: Industry leaders on the future of brand and content creation
Mediaweek spoke to Houston Group’s Alex Creamer, Colleen Ryan from TRA, and Harry Preston of MBCS to examine the role of AI as a support tool in the creative process.
by Alisha Buaya – Jul 4, 2025
GMSV launches ‘Made for More’ platform in new campaign via MBCS and CRATER
Shanan Goldring: 'This campaign was born from a simple insight: that modern families don’t want to choose between power and engineering, or comfort and capability.'
by Alisha Buaya – May 14, 2025
Media Movers: Majella Hay, Harry Preston, Rachel Miller, Ashleigh Carter, Matt Buchanan and Marton Pettendy
Plus: Robbie Brammall, Shannon Hollis, Nick Riewoldt, Kiri Johnston.
by Alisha Buaya – Oct 4, 2024
IPG Mediabrands Australia has appointed Harry Preston as MBCS managing director
This follows the appointment of Olivia Warren as global managing director of Traverse32 IPG’s independent development and production studio headquartered in New York.
by Alisha Buaya – Sep 30, 2024
