IMAA Spotlight
Showing 1 - 10 of 10 results
IMAA Spotlight: Catherine Edghill backs selective pitching and culture-first growth at Hatched
It's about turning down pitches, backing your people, and keeping one eye firmly on growth.
by Natasha Lee – Apr 21, 2026
IMAA Spotlight: Elise Hedley-Dale ditches agency layers to back senior-led model with MediaWords
'I’d rather show a client I understand their business than tell them how good mine is.'
by Natasha Lee – Apr 17, 2026
IMAA Spotlight: How Justine Butler helped shape Media Merchants’ indie playbook
Butler lifts the lid on Media Merchants, from its fast-paced retail roots to its evolving role in retail media and data.
by Natasha Lee – Apr 2, 2026
IMAA Spotlight: Laura Hamod Barnes of Connected Media on her winning strategy to keep clients long-term
'It means not just delivering strong results, and service, but proactively bringing market-leading ideas and new opportunities.'
by Mediaweek Admin – Oct 10, 2025
IMAA Spotlight: Veronica Cremen from Vonnimedia wants brands to see social as a growth engine, not a channel
'We cut the jargon. Our approach is straightforward: real insights, clear numbers, and creative ideas that can be actioned tomorrow.'
by Mediaweek Admin – Oct 3, 2025
IMAA Spotlight: Samantha Cunliffe from Grove B2B on the power of specialising in complexity
'We want to be measured by sales velocity, deal stage acceleration, and marketing’s contribution to revenue: we don’t do clicks!'
by Talon Admin – Sep 26, 2025
IMAA Spotlight: TFM Digital's Taylor Fielding on knowing your niche and growing at scale - fast
'We’re planning towards three locations by the end of 2028. We’ve strengthened the Brisbane leadership team, while I’m looking to cement the quick start we’ve had in Sydney, with aspirations for Melbourne next.'
by Mediaweek Admin – Sep 19, 2025
IMAA Spotlight: MAK Media's Matt Huppatz on delivering world-class work from regional Queensland
'Our best work for our clients comes when we act as an extension of their marketing team, and if we can continue to do this we should see positive outcomes all around.'
by Alisha Buaya – Sep 12, 2025
IMAA Spotlight: Soup Agency founder Katya Vakulenko on championing a 'people-first, local-talent-driven' team
'Our clients love that we feel like an extension of their team, not just another vendor.'
by Alisha Buaya – Sep 5, 2025
IMAA Spotlight: SPEED Managing Partner Ian Perrin on the indie difference
Ian Perrin discusses his team’s approach to pitching, revealed which indies he thinks are crushing it and his work with the Keep Talking initiative.
by Alisha Buaya – Aug 29, 2025
