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Showing 1 - 2 of 2 results

Engaging consumers through innovation: Jessica Gilby discusses the impact of Tubi and AI at News Corp
News

Engaging consumers through innovation: Jessica Gilby discusses the impact of Tubi and AI at News Corp

'By using AI, we aim to simplify audience targeting.'

by Emma Shepherd – Mar 17, 2025

Media metrics becoming impractical: News Corp
News Brands

Media metrics becoming impractical: News Corp

News Corp's Jessica Gilby says that the industry has had tunnel vision on how it defines success using certain media metrics.

by Talon Admin – May 10, 2024

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