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John Vlasakakis

Showing 1 - 2 of 2 results

Next&Co: Advertisers waste record $123 million in digital ad spend
Adspend

Next&Co: Advertisers waste record $123 million in digital ad spend

Retail brands continue to lead in ad spend wastage, followed by the finance sector. Google has topped the digital media waste list among media channels.

by Talon Admin – Jul 15, 2024

$100m in Q1 digital media wastage: 'Brands could be doing so much better'
Agencies

$100m in Q1 digital media wastage: 'Brands could be doing so much better'

The retail sector recorded $28.1 million in ad spend wastage.

by Alisha Buaya – May 14, 2024

Mediaweek
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