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Julian Casa

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Baskin-Robbins leans into 'real or fake' trend to launch Dinner Your Dessert campaign
Brands

Baskin-Robbins leans into 'real or fake' trend to launch Dinner Your Dessert campaign

Julian Casa: 'We wanted to create something that would grab the attention of a Gen Z and Millennial audience in particular, so tapping into a viral trend felt like the perfect way to do just that.'

by Alisha Buaya – Mar 3, 2025

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