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McDonald's and DDB Sydney revive 1987 Big Mac promo, 'passing the baton of the chant between generations'
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McDonald's and DDB Sydney revive 1987 Big Mac promo, 'passing the baton of the chant between generations'

The new version of the promo is in partnership with Snapchat, marking the platform's first-ever AI-charged, voice machine learning campaign in Australia.

by Talon Admin – Apr 17, 2024

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