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Mark Zala

Showing 1 - 2 of 2 results

YouTube bets on longer ads, bigger screens, and creator economy - so what do media buyers think?
News

YouTube bets on longer ads, bigger screens, and creator economy - so what do media buyers think?

Caitlyn Grant, Mark Zala, Jacquie Alley and Stew Hansen shared their thoughts on the biggest selling points of the video platform's presentation.

by Alisha Buaya – Sep 12, 2025

'Punchy', 'compelling' and 'welcome enhancement': Media buyers on the new tools and innovations at Yahoo's 2025 Newfronts
Agencies

'Punchy', 'compelling' and 'welcome enhancement': Media buyers on the new tools and innovations at Yahoo's 2025 Newfronts

Mediaweek caught up with Mediahub's Gerry Bowness, Ashleigh Carter from Atomic 212° Sydney and Avenue C's Mark Zala.

by Alisha Buaya – Sep 30, 2024

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