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Market Mix Modelling

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Phil Ely and Dr. Shannon Bosshard: Are we expecting too much from Market Mix Modelling?
Marketing

Phil Ely and Dr. Shannon Bosshard: Are we expecting too much from Market Mix Modelling?

'Creative planners need to consider the story the numbers tell as much as media planners need to care deeply about how people consume and react to messages.'

by Mediaweek Admin – Oct 13, 2024

Mediaweek
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