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Media Measurement

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Mediaweek Newsmakers: MOVE 2.0 unshackled
Mediaweek Newsmakers

Mediaweek Newsmakers: MOVE 2.0 unshackled

The $20 million measurement tool MOVE 2.0 is live, giving planners power to track audience mobility over formats.

by Duane Hatherly – Mar 20, 2026

Mediaweek
MEDIAWEEK MORNING REPORT

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