Media Words
Showing 1 - 8 of 8 results
IMAA Spotlight: Elise Hedley-Dale ditches agency layers to back senior-led model with MediaWords
'I’d rather show a client I understand their business than tell them how good mine is.'
by Natasha Lee – Apr 17, 2026
Ocean Spray reclaims ‘happy hour’ with 6am activation in Melbourne
The campaign builds on Ocean Spray’s broader Drink Different platform, which delivered a 26% uplift in brand consideration.
by Vihan Mathur – Mar 30, 2026
Media Words reboots Fisherman's Friend with a fresh catch for Gen Z
Targeting a younger generation of consumers.
by Makayla Muscat – Nov 10, 2025
IMAA hosts 12 agency execs on NT cultural immersion trip
Jacqui Alley: 'The IMAA’s goal is to create long-term economic opportunity and visibility for the Aboriginal community through storytelling and genuine collaboration.'
by Alisha Buaya – Jun 30, 2025
New campaign urges Australians to tackle end-of-life planning
End-of-life planning platform Critical Info initiates national awareness push with integrated media strategy.
by Tom Gosby – Jun 2, 2025
The Ads That Made Us: Tell me more... Lube Mobile, Cottee's Cordial and Brazil's 1998 World Cup campaign with Nike
This week: Giles Watson, Elise Hedley Dale and Ben Walker.
by Alisha Buaya – May 8, 2025
Media Words taps into healthy new year plans for Ocean Spray OOH campaign
Elise Hedley Dale: 'They are driven by innovation in both their brand and product range, which aligns perfectly with our strategic planning approach.'
by Alisha Buaya – Feb 25, 2025
Media Words reveals new campaign for BIC EasyRinse shaver
Felipe Favoretto: 'The result is a campaign that strategically targets busy commuters and digital-savvy consumers through high-impact placements at major train stations nationwide.'
by Alisha Buaya – Feb 11, 2025
