Mel Silva
Showing 1 - 8 of 8 results
YouTube bets on longer ads, bigger screens, and creator economy - so what do media buyers think?
Caitlyn Grant, Mark Zala, Jacquie Alley and Stew Hansen shared their thoughts on the biggest selling points of the video platform's presentation.
by Alisha Buaya – Sep 12, 2025
YouTube now Australia's number one streaming video platform
Kantar research ranks YouTube as Australia’s top streaming platform, as Google unveils new advertising tools at Brandcast 2025.
by Mediaweek Admin – Sep 11, 2025
Media buyers share opinions on YouTube’s Brandcast 2024: ‘Challenging brands to rethink approach’ and ‘Struggles with its media identity’
Gerry Bowness, James Dixon, Kristy Kinzett, Tom Kirkham and Sam Orton share their thoughts on Brandcast 2024 with Mediaweek.
by Alisha Buaya – Sep 16, 2024
'YouTube delivers': Brandcast 2024 unveils insights, innovations, new research and product updates
Entertainment at Brandcast was provided by NZ musical act SYNTHONY and G Flip.
by Alisha Buaya – Sep 13, 2024
Immersive ad experiences, AI Innovations: Google Marketing Live
Mel Silva: "We see a future where AI will supercharge the entire advertising lifecycle, from assembling your creative, to running your media, to measuring results."
by Alisha Buaya – Jun 6, 2024
Roundup: Media Code, AAP troubles, NRL TV Deal, ABC crackdown + more
• Google, Advertiser Sunday Mail Foundation, ABC complaints, Peter FitzSimons & Stan Grant, The Australian makes editorial changes, Today show and 2021 Logies
by Mediaweek Admin – Feb 15, 2021
What is News Showcase, Google's solution to media code laws?
Users will still need to subscribe directly to news organisations
by Tess Connery – Jan 27, 2021
Mel Silva’s Google letter to Australians triggers industry backlash
• Read the letter and the then below the responses from the media industry and ACCC.
by Mediaweek Admin – Aug 18, 2020
