Mim Haysom
Showing 1 - 10 of 10 results
GIO’s ‘Great Insurance, Obviously’ via Leo Australia
The company is reassuring Aussies that they can count on the insurer when life throws them curveballs.
by Makayla Muscat – Jan 27, 2026
WPP Media wins Suncorp account with new Open Era model
Suncorp has appointed WPP Media to its media account, unveiling a bespoke Open Era agency model to support its portfolio of brands including AAMI, Apia and GIO.
by Talon Admin – Sep 29, 2025
AAMI wants to find Australia's safest driver with a new driving test that gamifys road behaviour
AAMI has turned road safety into a national competition with a six-month campaign inviting Australians to test their driving skills through its app.
by Mediaweek Admin – Sep 29, 2025
Cannes Download 2025 reveal industry heavyweights heading up panel
Dave Bowman: 'With Cannes Download, we’re making that global inspiration accessible and relevant to creatives, clients and strategists across the country.'
by Alisha Buaya – Jul 10, 2025
Suncorp launches AI-powered digital tool for homeowners via Leo
Haven gives Australian homes a voice to talk about extreme weather risks and provide resilience tips to better protect their properties.
by Alisha Buaya – May 21, 2025
AAMI captures the quirks and chaos of an Australian Christmas via Ogilvy
Hilary Badger: 'We’ve opted to stand out with a much less saccharine spin on Christmas.'
by Mediaweek Admin – Nov 26, 2024
AAMI rescues the AFL Grand Final for a third year via OMD
Nick Hurley: "Our media-first approach to the AFL Grand Final ensures that AAMI’s campaign isn’t just seen, but truly experienced by fans across platforms."
by Alisha Buaya – Oct 1, 2024
AAMI and Ogilvy launch 'When our game has its moments'
Mim Haysom: "We’re proud of ... our ability to understand the particular challenges that our customers face, even those created by a wayward footy."
by Talon Admin – Aug 9, 2024
Brent Smart, Mim Haysom, Liz Taylor, Damon Stapleton: This Way Up reveals line up
Mandie van der Merwe: "Our focus is on having the right people in the room, those who enrich and expand the conversation in every direction, but mainly up."
by Alisha Buaya – Jun 5, 2024
GIO and Ogilvy launch brand platform, Protect Precious
Mim Haysom: "In some instances, things not worth a huge amount of money can still be incredibly precious to people."
by Talon Admin – May 17, 2024
