MLA
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Australian Lamb skewers the comments section its 20th summer campaign via Droga5 ANZ
Nathan Low: 'The Summer Lamb campaign is an irreverent reminder that Australians are always at our best when we’re united.'
by Alisha Buaya – Jan 7, 2025

“Provocation is the sweet spot” MLA's Graeme Yardy on the enduring success of the Lamb campaign
Graeme Yardy: “Australia evolves every year. We've changed in the time that we've been doing this.”
by Mediaweek Admin – Jan 9, 2024

Sam Kekovich hosts 'BBQ for the ages' in summer lamb campaign for MLA
The latest instalment of the iconic campaign skewers Boomers, Zoomers, Millennials and Gen X-ers with lamb serving as the great unifier.
by Mediaweek Admin – Jan 8, 2024
