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Tag

performance marketing

Showing 1 - 2 of 2 results

IAG CCMO restructures for transformation, creates performance marketing and measurement division
News

IAG CCMO restructures for transformation, creates performance marketing and measurement division

Michelle Klein told Mediaweek the changes aim to "reinvigorate the customer experience"

by Talon AdminJan 24, 2024

Brand advertising is essential for successful performance marketing, according to Yango
News

Brand advertising is essential for successful performance marketing, according to Yango

The agency has pivoted from a performance agency to a full-service media agency with digital and technology at the heart.

by Mediaweek AdminDec 20, 2023

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