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Phil Ely

Showing 1 - 2 of 2 results

Phil Ely and Dr. Shannon Bosshard: Are we expecting too much from Market Mix Modelling?
Marketing

Phil Ely and Dr. Shannon Bosshard: Are we expecting too much from Market Mix Modelling?

'Creative planners need to consider the story the numbers tell as much as media planners need to care deeply about how people consume and react to messages.'

by Mediaweek Admin – Oct 13, 2024

'There is always a better way': Phil Ely on launching the next chapter of his career
Agencies

'There is always a better way': Phil Ely on launching the next chapter of his career

"I want to be able to reflect on a list of multiple agencies that I have meaningfully helped to grow and get better."

by Alisha Buaya – Jul 8, 2024

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