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Power Retail

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The mother load: How advertisers can crack the code to Australia's biggest spenders
Agencies

The mother load: How advertisers can crack the code to Australia's biggest spenders

Christie Nicholas: 'Brands that understand this and meet mums where they are, digitally, emotionally, and financially, will earn loyalty and repeat purchases'.

by Natasha Lee – Apr 23, 2025

Mediaweek
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