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First party deterministic data is retail media's 'biggest superpower': Flybuys
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First party deterministic data is retail media's 'biggest superpower': Flybuys

Lauren Dulhunty also told Mediaweek: "I would love to see data cleanrooms become the norm, and almost be baked into everything that we do."

by Talon Admin – Mar 8, 2024

Mediaweek
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