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SXSW Austin 2024: Mastercard spends 70% of marketing budget on experiences because 'your product and service is completely incidental'
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SXSW Austin 2024: Mastercard spends 70% of marketing budget on experiences because 'your product and service is completely incidental'

"You appeal to consumers, to their needs, to their interests, and to their passions, your product and service is completely incidental to what the consumer should be desiring.”

by Talon Admin – Mar 13, 2024

Mediaweek
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