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Rutger van der Stegen

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Heineken appoints WPP as global shopper marketing and commerce partner
Agencies

Heineken appoints WPP as global shopper marketing and commerce partner

Rutger van der Stegen: 'WPP’s creativity and deep understanding of the Heineken brand makes them the right partner to increase the impact of shopper touchpoints in our marketing mix.'

by Alisha Buaya – Apr 1, 2025

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